Innovative Ways to Use Augmented Reality for Marketing
Augmented reality or AR is the new buzz in the area of marketing and sales. As consumer demand for more personalized and customized consumerism grows, businesses are focusing on how augmented reality for marketing can bring novelty into their customer experiences.
For the uninitiated, augmented reality service utilizes a camera (on your smartphone or tablet) to enhance (augment) your view of the real world. Augmented reality in the marketing industry is the latest tool to create engaging and interactive consumer experiences to serve the ultimate purpose of marketing – selling the product!
The “Try Before Buy” Formula
For customers, having the facility to try a product before making a purchase decision on it has always been a guiding force. They find it much easier to navigate malls and shops equipped with fitting rooms, cosmetic samples, automobile test drives, just to name a few. The phenomenon of augmented reality in India recognizes this consumer trait.
Augmented reality technology lets customers fulfill this wish of trying the products before buying them. It is beneficial for businesses as well as it makes the need for a large physical inventory redundant. A virtual fitting room, for example, is a much more feasible investment and a novel experience, at the same time, for retailers and their customers respectively.
AR Tourist Assistance
The unique experience of augmented reality can also be extended to the tourism industry where bushiness can offer their services by adding a digital component to information regarding their physical locations.
Enlist the support of an augmented reality service provider in Pune to take the designing of your branding materials to the next level. Business cards and brochures will be redefined with an element of AR experience added to them.
For example, by incorporating an AR feature into your business brochure, allow users to scan a particular aspect of the information you are trying to convey to them. This could be in the form of an augmented video feature to highlight the USP of your product.
You can also incorporate futuristic business contact elements whereby customers can simply contact get in touch with a single click. This could be a link to your email address, your LinkedIn profile or simply your phone details.
What augmented reality is really doing for the marketing of businesses is it is bringing in the element of interactivity and greater consumer engagement. The inclusion of exciting digital components in real-time is appealing to consumers who are taken in by the tech-savviness of brands and their innovative approaches.